THE "PRAY FOR HUMANITY" INITIATIVE FOUNDED IN 2020, DEDICATES ANNUAL COLLABORATIVE COLLECTIONS IN PARTNERSHIP WITH A CHOSEN CHARITABLE FOUNDATION OR NGO. EACH CAPSULE COLLECTION IS DEDICATED TO AN URGENT HUMANITARIAN, ENVIRONMENTAL OR SOCIAL CAUSE WITH THE AIM TO RAISE AWARENESS THROUGH THE BRAND CAMPAIGN AND COLLECT DONATIONS THROUGH A PERCENTAGE OF THE SALES. EACH COLLECTION IS GENDERLESS, SUSTAINABLY SOURCED AND ETHICALLY MANUFACTURED.
DISCOVER OUR RECENT PROJECTS BELOW AND SHOP FOR A CAUSE.
SEASON (3)
"One Humanity"-
P.F.H Project
Season 3
One Humanity
The “One Humanity” project is a call for collective unity and a subliminal reminder of our inherent interconnectedness with all life forms, our planet and each other. Featuring two limited edition designs, specialty dyed in versatile earthy tones and carrying a simple but powerful message. Grounded design, rooted in core universal truths: We are all one, we come from one, made from the same light.
In partnership with “Alashanek Ya Balady” 100% of profits will be dedicated to supporting Palestinian students in Egypt who have been deeply impacted by the humanitarian crisis in Gaza. The donations will support in covering university fees, basic needs and living expenses to build a brighter future for those affected.
SEASON (2)
FOR THE SECOND EDITION OF HUMANITARIAN-DRIVEN COLLECTIONS, UNDER THE PRAY FOR HUMANITY INITIATIVE FOUNDED BY THE BRAND IN 2020, HER WAS BORN AS A CREATIVE RESPONSE TO THE UPRISING WOMEN’S MOVEMENT IN EGYPT. THE ONGOING MOVEMENT SENT SHOCKWAVES THROUGHOUT THE MIDDLE EAST AND THE ENTIRE WORLD. HITTING A CHORD WITH EVERY GIRL AND WOMAN WHO HAS EVER FELT HER SAFETY BEING COMPROMISED JUST BY LEAVING HER HOME. THE MOVEMENT PLEDGED FOR LEGAL ACTION TO BE IMPLEMENTED AGAINST ALL FORMS OF GENDER BASED HARASSMENT AND ABUSE.
HER: DRIVEN BY THE UNSHAKABLE INNATE STRENGTH AND DIVINITY OF WOMEN, THE GENDERLESS CAPSULE OF SUSTAINABLY PRODUCED STREETWEAR AIMS TO SHED LIGHT ON THE POWERFUL RESILIENCE THAT COMES WITH BEING A WOMAN.
IN PARTNERSHIP WITH EED WAHDA, THE HER PROJECT AIMS TO COLLECT DONATIONS THROUGH A PERCENTAGE OF SALES TOWARDS FUNDING THE DEVELOPMENT OF CHILDREN AND WOMEN SHELTERS FOR VIOLENCE AND ABUSE SURVIVORS IN EGYPT. EED WAHDA IS A DIGITAL FEMALE-EMPOWERMENT COMMUNITY AND PLATFORM THAT OFFERS VARIOUS METHODS OF SUPPORT TO SURVIVORS OF ALL TYPES OF ABUSE.
THE PIECES ALL FEATURE EXCERPTS OF POETRY WRITTEN BY NADDA ABOUL ENEIN: A MULTIDISCIPLINARY CREATIVE AND LAWYER.
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BIG CHANGE STARTS WITH SMALL ACTION.
"HER"-
P.F.H Project
Season 2
SEASON (1)
PRAY FOR HUMANITY.
"Pray"-
P.F.H Project
Season 1
ORGANIC. SUSTAINABLE. GENDERLESS.
A LIMITED-EDITION CAPSULE COLLECTION DEDICATED TO SPREADING LIGHT & SERVING OUR HIGHEST GOOD.
BY GIVING BACK TO THE HEART OF OUR COMMUNITY WHILE INFILTRATING OUR SOULS AND CLOSETS WITH A MESSAGE OF HOPE AND CONSCIOUS ELEVATION. IN PARTNERSHIP WITH THE "MOTHERS MATTER" PROJECT, JOIN US IN OUR MISSION TO ALLEVIATE & EDUCATE 50 MOTHERS OUT OF AN IMPOVERISHED LIFE.
BIG CHANGE STARTS WITH SMALL ACTION.
